Ideas are like birds. They just appear, flying around. They always sing while we're focused on other things. And they are completely free. That's why we have to learn how to catch them, although they always seem to get away again so that they can follow their own path.

Like an ornithologist who has to know about different birds, an idea collector has to recognize each one and make it live in its particular environment.

That's why I've studied Communication at the University of Buenos Aires with publicity orientation. Getting myself better to catch ideas, identify them and know how to put them in the right place. One good way of picking ideas up is to draw them...

That has been my job for years.